Lipton Ice Tea has relaunched its range with a modernised design and a reduction in sugar.
The new packaging is present across all flavours, while the reduction in sugar has taken place across the core varieties of Peach, Lemon and Green Mint & Lime.
Green Mint & Lime has had its sugar content reduced by 29%, while Peach and Lemon’s sugar content has gone down by 33%.
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The supplier said the decision to reduce sugar content came as half of shoppers say they are actively reducing the amount of sugar they consume.
Meanwhile, the rebrand comes as the brand grew in value by 27% in 2022. As a soft drinks segment, ready-to-drink tea represents a trade-up opportunity for retailers, with an average price point of £2.43 per litre, ahead of the wider soft drinks’ £1.34 per litre.
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