Coca-Cola Europacific Partners (CCEP) has launched limited-edition Coca-Cola Intergalactic.
The new sugar-free, space-inspired variety is the first made under Coca-Cola Creations, the supplier’s new platform looking to reimagine the popular soft drink with limited-editions inspired by culture, music and gaming.
It is available in limited quantities to convenience and wholesale in a 250ml can with an RRP of 77p. It launched in One Stop as part of the symbol’s new promotional period at the beginning of April.
Martin Attock, vice president of commercial development at CCEP GB, said: “As the number one soft drinks brand in GB, Coca-Cola is more than twice the size of its nearest competitor – and within that Coca-Cola Zero Sugar is a driving force as the fastest-growing major cola brand in GB retail (+16.5%) and biggest contributor to cola growth (£46.3m).
“Innovations like Intergalactic give us an opportunity to drive excitement, talkability and momentum around the Coca-Cola brand – engaging new and existing shoppers with innovative flavours and experiences unlike anything they’ve had before.”
The supplier is supporting the launch with a ‘concert on a Coca-Cola’, featuring pop singer Ava Max. Customers can watch the augmented reality (AR) concert by scanning the QR code on a can of Intergalactic.
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