Bahlsen has added limited-edition Choco Leibniz Baileys and Baileys Squares to its range, designed to capitalise on the growth in premium biscuits.
Bahlsen Choco Leibniz Baileys feature a butter biscuit topped with milk chocolate, mixed with Baileys Original Irish Cream. It is available in 125g packs (nine biscuits) with an RRP of £1.79.
Bahlsen Baileys Squares are made up of a layer mixed with the taste of Baileys Original Irish Cream, sandwiched between a wafer biscuit and topped with chocolate. It is available 125g packs (12 biscuits) with an RRP of £1.79.
Both will be available to Nisa retailers, alongside other independents.
Julien Lacrampe, trade marketing manager at Bahlsen, said: “Consumer appetite for special treats has seen ongoing popularity over the years, with consumers keen to have indulgent biscuits, which is particularly reflected in the growth of Choco Leibniz.”
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