Coca-Cola Europacific Partners (CCEP) has axed soft drink Lilt after nearly 50 years and relaunched it as Fanta Pineapple & Grapefruit.
Available now in 330ml cans and 500ml and 2l rPET bottles, the new Fanta line retains the original drink’s tropical taste.
Additionally, Lilt Zero is rebranding as Fanta Zero Pineapple & Grapefruit, which also contains no sugar or calories. It is only available as a 2l rPET bottle.
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Lilt was launched in 1975 and was sold only in the UK, Ireland, Gibraltar and Seychelles. It became popular thanks to its Lilt Man parody adverts in the 1980s, as well as the Lilt Ladies in the 1990s.
Martin Attock, vice president of commercial development at CCEP GB, said: “With Lilt’s punchy taste profile and distinctive fruity flavour, it fits perfectly within the expanding Fanta portfolio, a brand that is the number-one flavoured carbonate in GB.
“Our main priority with this announcement is to reassure Lilt’s loyal fan base that absolutely nothing has changed when it comes to the iconic taste of the drink they know and love. It’s still bursting with tangy tropical flavours. It’s just got itself a new name.”
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