KP Snacks to roll out non-HFSS case flash and step-by-step retailer guide

Non-HFSS cases will be available to help retailers more easily locate compliant products

kp snacks hfss support

KP Snacks has announced measures to support retailers ahead of the introduction of HFSS legislation this October.

The supplier is launching product cases stamped with a newly developed KP Snacks non-HFSS flash to help retailers identify products that comply with the new law.

The new product cases will be launched across brands including Popchips, Hula Hoops Puft and KP Nuts.

Additionally, KP Snacks has also launched a step-by-step HFSS guide for retailers.

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The guide provides retailers with tips for optimising their snack fixtures to prevent lost sales and includes a QR code which directs retailers to the ACS’ HFSS guide when scanned.

Matt Collins, trading director at KP Snacks, said: “At KP Snacks, we are committed to supporting retailers as they respond and adapt to the new HFSS legislation. As an industry leader, we have ensured we are prepared for the upcoming changes, and we’re working hard to make sure our retail partners feel similarly ready to continue driving category growth once the legislation is introduced.”

By the time the legislation comes into force, KP intends for more than 100 of its lines, a quarter of its total range, to be non-HFSS.

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