kopparberg cocktail cans

Kopparberg has launched three ready-to-drink (RTD) cocktail varieties in 250ml slimline cans.

The new flavours – Strawberry Cosmo, Cherry Storm and Lemon Collins – use Kopparberg vodkas and gins as part of their ingredients and take inspiration from classic cocktails the Cosmopolitan, Dark ‘N’ Stormy and the Tom Collins.

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Their launch comes ahead of summer with pre-mixed drinks seeing the fastest growth within the ready-to-serve category.

Rob Salvesen, Kopparberg’s head of marketing, said: “We felt it was a natural extension for the brand to reach into the growing and exciting ready-to-serve category but wanted to add something different to the category with our modern take on classic cocktails.”

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