Hancocks is encouraging retailers with pick and mix ranges to stock up on regal-themed Kingsway confectionery ahead of King Charles III’s coronation on 6 May.
Some of the brand’s bestselling regal-themed sweets include Ravazzi Gummy Crowns, Kingsway Gold Milk Chocolate Coins, Royale Sherbert Lemons and Kingsway Lemon Bon Bons. Lemon cream is said to be the new King’s favourite dessert.
Kingsway is also encouraging stores to merchandise a range of red, white and blue sweets. Its lines in these colours include Kingsway Paintballs in Red and Blue, Kingsway Mint Imperials, Ravazzi Stars, Ravazzi Red Hearts, Kingsway Blue Raspberry Bon Bons and Kingsway Fizzy Blue babies.
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These can be merchandised as part of a wider pick and mix display or in pre-packaged coronation-themed bags, decorated with coloured ribbon or in the branded Kingsway Pick N Mix Paper Bag.
Kathryn Hague, head of marketing at Hancocks, said: “The King’s coronation in May this year is set to be a huge opportunity for retailers and convenience stores – so it’s important to stock up early to avoid missing out on the potential surge of revenue.
“We’re happy to offer retailers a wide range of Pick N Mix from iconic British Brand Kingsway. They have a great company story and have recently celebrated their 60th anniversary.
“By using appealing PoS, retailers can be sure that the patriotic and regal themed products will attract customers’ attention and result in sales.”
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