Kervan Gida UK has expanded its Bebeto confectionery brand with the launch of Just Bears gummy bears.
Just Bears contain real fruit juice and no artificial colours and are 100% halal certified. Each pack contains up to 12 different flavours of gummy bear, including apple, lime, blue raspberry, watermelon, pineapple, mango, lemon, orange, cherry, strawberry, grapefruit and grape.
They are launching in 150g £1 price-marked packs. Gabriella Egleton, senior brand manager at Kervan Gida UK, said the launch of Just Bears was part of the supplier’s plan to make Bebeto a top-five worldwide confectionery brand by 2023.
To support the launch, Bebeto is launching a social media campaign featuring product giveaways on Instagram.
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