The range comprises Blue Raspberry Vodka & Lemonade, Vodka Lime & Soda, London Dry Gin & Tonic and Pink Gin & Tonic varieties. Each has a 5% ABV and an RRP of £1.99.
Vodka and gin are currently the top two contributors of value growth in the alcohol RTD market.
JJ Whitley’s RTD launch follows that of Halewood’s Dead Man’s Fingers rum brand earlier this year.
James Stocker, marketing director, Halewood Artisanal Spirits, said: “Our award-winning JJ Whitley range offers quality, British-made vodkas and gins that tap into the latest flavour trends.
“In addition to the popular Vodka Lime & Soda and Gin & Tonic serves, we’ve also added our Blue Raspberry Vodka and Pink Gin offerings, bring additional flavour diversity into RTDs and driving further recruitment into the category.
“We’re confident that these will be a big hit with consumers, particularly during the summer months as convenient, on-the-go formats are key.”
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