Heineken launches updated sustainable Green Grip recyclable packaging

Heineken has saved 336 tonnes of single-use plastic since ditching can rings in 2020

heineken green grip packaging

Heineken UK has launched an updated version of its sustainable Green Grip packaging.

The supplier has updated the 100% recyclable cardboard packaging, which initially replaced plastic can rings in August 2020 and has saved 336 tonnes of single-use plastic.

As part of a £14m investment, the Green Grip now has a double layer of cardboard, which is meant to be sturdier and easier for retailers and customers to handle.

It is now rolling out across the off-trade, having been trialled in some Tesco stores to stress-test its strength for retailers and shoppers.

In the past year, retailers have complained about issues with sustainable beer packaging disintegrating, leading to lost sales through wastage and risk of injury.

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