For the first time, Diageo has launched Haig Club, its Single Grain Scotch Whisky, in a pre-mixed ready-to-drink (RTD) can.
The drink, produced in partnership with David Beckham, is available to Spar retailers now, alongside Tesco, Sainsbury’s and Waitrose.
Although there are two varieties available, only the Haig Club Clubman mixed with Crafted Cola flavour will be available to Spar retailers, RRP £2.
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The supplier said the drink can be consumed straight out of the can, or poured over ice with a slice of lime.
Speaking about the launch, DJ Hageman, Haig Club’s global brand director, said: “At Haig Club, our mission has always been to make our own rules and redefine the whisky offering.
“In summer it’s all about refreshing-tasting, accessible drinks that can be enjoyed both inside and outside, so we’re excited to add our new innovative range of RTD cans to the Scotch Whisky family.”
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David Beckham, Haig Club’s global business partner, said: “We always like to push boundaries and try new things and it is exciting that we are continuing to innovate with Haig Club.
“These pre-mixed drinks are convenient and taste great and are arriving in stores just in time for summer. I love the new cans and I can’t wait to see what people think.”
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