With an RRP of £2.50 for a 255g jar, the launch of Marmite Peanut Butter will be supported by a social media campaign.

Camilla Williamson, brand manager for Marmite and Bovril, at Unilever, said Marmite Peanut Butter will stand out on shelf due to the packaging using Marmite’s yellow lid and recognisable colours.

“As with the rest of the Marmite range, the product is rich in B vitamins, suitable for vegetarians and has no added sugar or palm oil,” she added. 

Read similar: GroceryAid reports alleged ‘serious fraudulent activity’