A raft of convenience products are expecting sales growth of 10-15% after scooping Product of the Year awards for 2017.

Thirty-eight products were given the accolade at an event last month following a lengthy elimination process, with 11,635 people casting votes.

Healthier and functional lines with added benefits stood out, with Weetabix Protein, Arla BOB Milk, Flora Freedom Dairy-Free Spread, Tetley’s Super Everyday Tea, which includes B6 and C vitamins, and antioxidant-packed soft drink Sparkling Ice all winning awards.

Mike Nolan, CEO of Product of the Year, said: “Winners can experience a sales increase of 10-15% as shoppers trust it as a sure sign of an innovative product.

Full list of 2017 Product of the Year winners across 38 categories:

Andrex Classic Clean

Ariel 3 in 1 Pods

Arla BOB

Asda Extra Special Sausages

Asda Wonky Veg Box

Bassetts Multivitamin 7-11 Raspberry

Benadryl Allergy NaturEase Nasal Spray

Bisto Best Ready to Use Gravy Sauce

Celebrations Pouch

Cheerios Oat Crisp

Clover Original

Comfort Pure Ultra Concentrate

Dr Oetker Ristorante Large

Dr Oetker The Chocolate Dessert Pizza

Energizer Recharge Extreme Battery

Flora Freedom Dairy Free Spread

Gillette Fusion Pro-Shield with Flexball Technology

Golden Oreo

Gourmet Soup

Hovis Soft White

Hyde & Sleep Mattress

Kiddylicious Wafers

Lenor Fabric Conditioner

Müller Corner Fruit & Crunch

Müller Simply Bliss

Nivea Daily Essentials Cleansing Wipes Micellar Wipes

Oral-B 3D White Luxe Whitening Accelerator Toothpaste

Oral-B GENIUS Toothbrush

Oxo Stock Pot

Purina Dentalife Daily Oral Care

Seriously Strong Vintage Spreadable

Skittles Tropical

SodaStream Power Sparkling Water Maker

Soltan Protect & Repel

Sparkling Ice

Tetley Super Everyday Tea

Uncle Ben’s Rice & Grains

Weetabix Protein