Costcutter to drive store footfall with meal deal text trial

Costcutter is building on its digital marketing plans with a new footfall-driving pilot scheme promoting its product deals at smartphone users. The proximity marketing campaign will see 38,000 text messages sent to shoppers in York and the West Midlands, which will promote Costcutter’s latest Love Local Deals. O2 customers within half a mile of Costcutter […]

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