Yoplait will launch its first-ever limited-edition Halloween pack design for its yoghurt snack Frubes.
Available from October across convenience and wholesale as a nine-pack at an RRP of £2, each new pack will have one of three collectable stickers – a mummy, skeleton, or vampire, as well as a cut-out Halloween mask on the back of each variety pack.
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To fit in with the seasonal theme, Frubes flavours will be renamed on-pack to Ghoulish Strawberry, Howling Red Berry, and Scary Preach.
According to Yoplait parent company General Mills, Frubes is worth £22.4m.
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