As part of the brands 80th birthday celebrations, Maltesers is launching a four-pack for its Teasers Ice Cream.

The new pack, RRP £3.35, will be available to convenience retailers from March.

The brand will be marking its milestone birthday with a £10m marketing spend.

Phil Shaw, general manager for Mars Ice Cream, said: “With ice cream being the third largest category for treats at home and four-packs being the most popular pack format, it was clear we were missing a trick.”