f'real chocolate fudge brownie

F’real is expanding its range with the launch of a Chocolate Fudge Brownie variety.

The new flavour will be available to stockists from the end of September. It marks F’real’s third new launch this year, following Banana and limited-edition Birthday Cake.

Chocolate Fudge Brownie is aimed at cosy nights in this autumn. Additionally, chocolate fudge brownie is the most prominent flavour for new ice cream and frozen yoghurt launches for the past two years.

F’real is supporting the launch with digital, media screen and social media PoS available from its website. It will also roll out an in-store machine rebrand, updating blenders with a new design.

Gemma Briant, marketing manager at F’real, said it would be launching more flavours next year: “We know a wide range of choice and new flavours are crucial for helping our retailer partners generate excitement and attract customers, which is why we’re not stopping at three new additions.

“Next year will also be a big one for NPD, so watch this space!”

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