Fox’s Glacier has launched a new HFSS-compliant range called Moments, which comes in a carton with an RRP of £1.20.
The launch is part of a new investment in the brand, which in the four weeks to June saw a 45% increase in value compared to last year.
The sweets come in two flavours, Lemon, Elderflower & Mint, and Strawberry & Banana Smoothie. The pocket-sized sweets are designed for on-the-go occasions.
Russell Tanner, marketing director at Valeo Snackfoods, said: “These new sugar-free varieties are a natural next step for Fox’s, which have longstanding heritage as a household favourite”.
“Fox’s is well positioned to move into the health-conscious confectionery market, and as each sugar-free sweet is only eight calories.”