Rustlers launches Hot Panini range

As part of its plans to double convenience sales within the next three years, Kepak Convenience Foods is launching a Rustlers Hot Panini range.

The two products, Chicken & Pesto and Pepperoni, RRP £2.39 – £2.49, are available in outers of four from May.

The launch is backed by nationwide sampling and a social media campaign. On-pack activity and TV ads will follow later in the year.


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