Retailers who don’t include hot drinks in meal deals are missing out on an opportunity to boost sales, according to store owners making the most of the growth in demand for coffee.

Jai Singh, of MJ’s Go Local Extra in Sheffield, has seen a 50% uplift in coffee sales and an increase in demand for sandwiches since including hot drinks in a meal deal.

“The two lines complement each other,” he said.

Baz Jethwa, of Costcutter in Farnworth, Bolton, has seen a 30% uplift in coffee sales since launching a deal on large cups of Costa coffee, offering either a free croissant, cookie or donuts on a four-week rotation.

“We mix it up, but the croissant deal is the most popular,” said Mr Jethwa.

He also offers a bacon butty and coffee for £3.49.

“The deals bring the customers back in again – they can’t get a bacon butty like this in Costa,” he said.

One quarter of shoppers would like to see hot drinks included in meal deals, according to Him! research.

Manny Patel, of Manny’s in Surbiton, Surrey, said he is looking into launching a meal deal with hot drinks.

He said: “There is a big growth in coffee, even in the lunchtime sales. I have a hot drink at lunch so why wouldn’t my customers?”