Ferrero UK is launching a new Tic Tac range called Tic Tac Fresh, available now to grocery and convenience.
Tic Tac Fresh comes in three varieties, Strong Mint, Cool Cherry and Grapefruit Mint, each in a 16.4g box at an RRP of £1. It is sugar-free and non-HFSS, and is intended to add a “cooling freshness” aspect to Ferrero’s confectionery portfolio.
Jason Sutherland, UK & Ireland sales director at Ferrero, said: “With Tic Tac, we are always aiming to provide shoppers with exciting and fresh taste sensations and have recruited more than 380,000 consumers as a result of our flavour innovation.
“As a brand, the total Tic Tac range continues to outperform the category (+19% vs total sugar at 10%) and the introduction of the new Tic Tac Fresh flavours will further strengthen this growth.
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