Ferrero UK has launched a trio of ice creams based on its Ferrero Rocher and Raffaello brands, backed by a £2m marketing campaign.
Ferrero Rocher Classic, Ferrero Rocher Dark and Raffaello ice creams are available now in single sticks with an RRP of £2 and multipacks of four with an RRP of £4.75.
The Ferrero Rocher ice creams are coated with crunchy hazelnut pieces and filled with a smooth hazelnut-flavoured ice cream, while the Raffaello ice cream sticks consist of a crispy coating with a sprinkling of coconut shavings and almond pieces, with a coconut-flavoured ice cream.
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Ice cream is the largest category within frozen, with a 23.3% market share worth £1.4bn, while chocolate ice cream sticks grow by £26.4m over the summer.
Jason Sutherland, UK & Ireland sales director at Ferrero, said: “Ferrero Rocher and Raffaello are well-loved and trusted brands by many, and, as a key player within the confectionery category, we are confident that the newest addition to our portfolio will drive cross category purchase between confectionery and ice cream. It will attract existing Ferrero shoppers to the ice cream aisle as well as recruiting new ones, supporting retailers in strengthening the category.
“As we approach the warmer months, it’s the ideal time for retailers to offer their customers something new and summer remains a pivotal season which accounts for almost half of annual category sales.”
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