Ferrero launches Duplo chocolate biscuit bar

Duplo has been a bestseller in country of origin Germany since launching in 1964

Ferrero is bringing its Duplo hazelnut and milk chocolate biscuit bar, Duplo, to the UK.

Available now to convenience retailers, Duplo features two layers of crispy wafer, sandwiched between a smooth hazelnut centre and coated in milk chocolate. Each bar contains 100 calories.

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Duplo has been a bestseller in Germany since its launch in 1964, and, according to the supplier, has shown appeal to 24-45-year-olds in the UK and Ireland after consumer testing.

It is available in four formats: a single pack at an RRP of 30p, a double pack at an RRP of 60p, a five-pack at an RRP of £1.80, and a 10-pack at an RRP of £3.

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Levi Boorer, customer development director at Ferrero, said: “The initial positive consumer response already shows a strong opportunity for retailers to shake up their chocolate biscuit fixture with this new launch.

“The varied product formats and pack sizes give Duplo appeal across a number of different shopper missions, both enabling retailers to offer something new as on-the-go purchases return, as well as larger multipacks that allow people to manage their treating ahead of time and around the working week.”

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