Ferrero brings Thorntons back to TV for first time in four years

Campaign intended to highlight sharing occasions following strong pandemic sales

ferrero thorntons tv campaign

Ferrero has brought Thorntons back to TV with a new advert for the first time in four years, as part of a £3.6m campaign.

Having launched on 19 November, the advert will run for six weeks and appears in 30- and 20-second formats, showing a group of friends getting together, with one couple bringing a box of Thorntons Classic as a gift.

Thorntons Pearls launched to help retailers tap into premium sharing demand

The campaign follows Thorntons Continental and Classic generating respective sales of £29.1m and £13.7m this year, as well as the launch of Thorntons Pearls.

Levi Boorer, customer development director at Ferrero, said: “Our latest campaign will keep the brand front of mind during a key sales period for retailers, ensuring long-term success of the brand and helping to drive purchase of our products in stores.”

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