Eat Natural has launched its first-ever multimedia campaign, its first piece of major advertising activity since its acquisition by Ferrero in December 2020.

The brand’s ‘Feel the nature’ campaign went live on 2 May and will run for 18 weeks, with a second phase planned later this year.

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It comes as the ‘better for you’ snacking category is now worth £581.4m, having grown by 9% year on year as shoppers looking for healthier snacking options.

Lucia Gimson, brand manager at Eat Natural, said: “Our vision is to enable consumers to reconnect with nature, providing the authentic taste of the simplest ingredients, blended into delicious recipes, to bring out the great taste of nature. It’s something that has remained true since the brand’s inception 25 years ago.”

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