The five packs – Pepp-Salame, Funghi, Pollo, Mozzarella and Speciale – all feature the price flash of £3.50 or two for £5.
These products have been launched to inject excitement into the independent frozen category, provide better value for customers at a time when adults are trying to reduce discretionary spending, and make the product more visible.
Additionally, one third of frozen pizza value sales come from promotions, with Dr Oetker Ristorante accounting for a third of the total branded thin and crispy pizza sales in symbols and independents.
The brand also accounts for nearly one in five purchases within the total thin and crispy frozen pizza sector.
The launch comes in the wake of an investment into Dr Oetker Ristorante which consisted of a brand refresh that introduced new packaging and made the range HFSS-compliant.
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