The double-layered biscuit range is available from July in Vanilla & Caramel and Vanilla & Raspberry varieties, each with an RRP of £1.19. They mark Oreo’s first-ever double-layered biscuit launch in the UK.
Katya Savelieva, brand manager for Oreo at Mondelez, said: “Oreo is a staple in the biscuit aisle and enjoyed in more than 100 countries. In the UK, Oreo Original Cookies are growing by 21%, with a loyal customer base. We wanted to create something really fun for Oreo lovers, adding a twist to the original sandwich cookie filling consumers know and love with double layered Oreo cookies tapping into the latest flavour trends.”
Savelieva added that Oreo Twists were the “first in a strong innovation pipeline for the brand”, hinting at further new products. Mondelez will support the launch with a digital, social media and in-store campaign.
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