Unilever has relaunched the core Domestos bleach range in new 750ml bottles made with 50% post-consumer recycled plastic (PCR).
The supplier says the move will save 1,505 tonnes of virgin plastic per year. Plastic waste is the top environmental concern for shoppers according to Kantar.
Domestos is highlighting the move with front-of-pack labelling.
Claire Racklyeft, home & hygiene category lead at Unilever UK&I, said: “Our bottles are already recyclable but incorporating recycled plastic into a bottle made for bleach has been challenging, but our packaging team have worked very closely with our suppliers and partners to ensure consistency of material and bottle quality.
“We know it’s important to shoppers that big brands take action to tackle plastic waste, so we’re already working towards bottles made with 100% recycled plastic.”
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