Costa Free Coffee Day campaign

Retailers have been advised to promote coffee with other products for Costa Coffee’s ‘Free Coffee Day’ to help offset additional milk costs. 

Costa is bringing back the promotion, which offers free coffee from 8,500 machines, on 31 March.

Retailers were given extra coffee and coffee cups when the promotion last ran in October, but some retailers reported spending significant amounts of money on milk. 

Arjan Mehr, of Londis Bracknell in Berkshire, said: “We’re making sure we have enough milk and that we are merchandising other goods.”

A retailer’s guide to coffee machines