Corona moves beyond beer with Tropical launch

Alcoholic sparkling water is set to be worth £17m by the end of this year, a growth of 193%

Budweiser Brewing Group UK&I is expanding its Corona brand with the launch of Corona Tropical, an alcoholic sparkling water made with real fruit juice.

Corona Tropical has launched in single and eight-pack 330ml cans in the off-trade in three varieties: Guava & Lime, Raspberry & Lemon and Grapefruit & Lemongrass. Each variety is 4.5% ABV and contains 96 calories and 2.4g of sugar per can.

The launch of Corona Tropical comes as the alcoholic sparkling water category is forecast to be worth £17m by the end of this year, an annual growth of £193%.

Liz Hemus, Corona Tropical marketing manager, said: “Alcoholic sparkling waters and RTDs have been gaining huge momentum in recent years. That’s why we’ve launched Corona Tropical.

“It’s been a big year of innovation for the brand following the launch of Corona Cero in March, and we’re excited to expand our super-premium portfolio beyond beer to cater to even more consumer needs.”

Corona has launched a nationwide marketing campaign to support the launch including installing a real fruit billboard in central London as well as digital and out-of-home advertising.

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