Corona Tropical has launched in single and eight-pack 330ml cans in the off-trade in three varieties: Guava & Lime, Raspberry & Lemon and Grapefruit & Lemongrass. Each variety is 4.5% ABV and contains 96 calories and 2.4g of sugar per can.
The launch of Corona Tropical comes as the alcoholic sparkling water category is forecast to be worth £17m by the end of this year, an annual growth of £193%.
Liz Hemus, Corona Tropical marketing manager, said: “Alcoholic sparkling waters and RTDs have been gaining huge momentum in recent years. That’s why we’ve launched Corona Tropical.
“It’s been a big year of innovation for the brand following the launch of Corona Cero in March, and we’re excited to expand our super-premium portfolio beyond beer to cater to even more consumer needs.”
Corona has launched a nationwide marketing campaign to support the launch including installing a real fruit billboard in central London as well as digital and out-of-home advertising.
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