Tracker bars relaunched with new look and recipe

Pioneering cereal bar gets a makeover for modern times

Tracker bars

Mars Chocolate Drinks and Treats has relaunched Tracker bars, with a new look and an improved recipe.

First launched in 1986, Tracker was the UK’s first cereal bar. Building on this heritage within the category, this relaunch will feature a contemporary look and feel.

The new bars come in two flavours: Chocolate and Peanut, now with more choc chips, and Peanut and Caramel, now with more peanuts.

Michelle Frost, general manager at Mars Chocolate Drinks and Treats, said: “We are really excited to be relaunching the Tracker brand, packing more flavour into the cereal bar aisle.”

The new look Tracker bars are available in multipacks of five, with an RRP of £1.99.

Read more: Industry profile: General Mills’ Clare Ryal discusses key snack bar trends


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