Top products for the World Cup

With the FIFA 2014 World Cup taking place this month, here are 18 top products that will score big this summer. Do you have them all in your store?

With the FIFA 2014 World Cup taking place this month, here are 18 top products that will score big this summer. Do you have them all in your store?

Keep up to date with the latest product news on Better Retailing

PringlesGiving away branded Umbro shirts to shoppers with the purchase of two promotional cans, plus £3 postage and packaging. It is running on the four core range flavours – Original, Sour Cream & Onion, Salt & Vinegar and Texas BBQ Sauce. The promotion will be supported by a £2m marketing spend, including football-themed TV ads that will air in May and June.
Coca-ColaThe official partner of the 2014 Fifa World Cup is giving away up to one million limited-edition Coca-Cola footballs in the run up to the tournament. The ‘Win a ball’ promotion features on several take-home formats, supported by a marketing campaign that includes TV, digital, outdoor, print and PoS. CCE has also introduced themed packs on 330ml and 500ml Coca-Cola and Coke Zero.
Glacéau VitaminwaterRunning a ‘Shoot to win’ promotion giving consumers a chance to win a trip to Brazil for two people to watch a quarter-final match.
BudweiserThe official beer sponsor of the World Cup has launched a 473ml limited-edition gold aluminium bottle to selected stores in £6 6 x 300ml PMPs. New easy-to-carry 18-can and six-bottle promo packs have also launched to make shopping easier.
Come On England CDUInnzone has partnered with World Cup Promotions to launch a Come On England CDU. The pack contains car flags and bracelets, RRP 99p, and key rings and St George’s flags, RRP £1.99. The kits are available through news wholesalers and all goods are returnable in August.
Doritos An on-pack promotion from Doritos is giving shoppers the chance to win cash prizes by scoring penalties in an online game against goalkeeper Joe Hart, while a limited-edition pack for impulse, Doritos Jalapeno Kick, has been introduced.
Haribo Football MixLimited-edition packs containing red and white sweets shaped as football shirts and boots are available in 220g bags.
Johnson & JohnsonOfficial healthcare sponsor of the World Cup has launched a promotion exclusive to independents. The scheme, which runs across several brands including Listerine, Sudafed, Calpol and Johnson’s Baby, allows retailers to exchange barcodes for World Cup merchandise.
Just Juice This month, an orange, mango & lime ‘Brazil blend’ juice drink joined the 500ml Just Juice range. It is available until the end of July.
LucozadeBrazilian Guava and Lucozade Energy ‘The Brazilian’ Mango & Mandarin launched at the start of the year, while Lucozade Sport is also running its ‘Fuel to rule’ campaign.
Maoam PinballsLimited-edition packs includes pineapple and lime-flavoured sweets in football-themed yellow and green packaging.
Mars Ice CreamAn on-pack promotion offering consumers the chance to win one of 500,000 England shirts is running on singles and four-packs.
Mars & Team TubFive Mars Chocolate favourites have been brought together for a special memorabilia tub. The launch will benefit from Mars’ £3.5m spend on TV advertising during the summer of football.
M&M’s PeanutM&M’s has launched a pack of yellow, green and blue peanut and is running an on-pack promotion, giving away four Brazilian-themed parties and thousands of Brazilian party packs.
Mattessons Fridge RaidersMattessons has added a Brazilian Chargrilled variant to joined the range for a limited period to tap into demand for South American flavours this summer.
McCoy’sKP Snacks is running a promotion on McCoy’s giving consumers a chance to win a trip to Rio. It runs across handy packs, multipacks and price-marked-packs and will be supported by a £1m campaign.
Pepsi MaxBritvic Soft Drinks and PepsiCo have launched a football campaign for Pepsi Max, which will be running until the end of June. It comprises a new TV ad, digital and in-store activity.
Pot NoodleRolled out a Brazilian BBQ Steak flavour, aimed at 16 to 24-year-old men. It is backed by a £2m marketing campaign and includes an on-pack offer to win Brazilian-themed prizes.

This list is taken from Retail Express newspaper May 20 issue.


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