Swizzels has extended its range with Swizzels Great British Puds Chew Bars, available from 20 April through Sugro.
The new bars were launched as a result of a ‘sweetest invention’ competition run by Swizzels to celebrate the company’s 90 anniversary.
Swizzels Puds Chew Bars will include four flavours, which are inspired by British puddings. The flavours include Apple Pie & Custard, Lemon Meringue, Sticky Toffee Pudding and Rhubarb Crumble. They are available in a 135g mixed bag, RRP £1.
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The launch will be available from Sugro in cases of 12 and will be supported by a major campaign across TV and social media.