Swizzels launches Great British Puds Chew Bars

Swizzels Great British Puds Chew Bars will be available in £1 price-marked packs.

Swizzels Puds

Swizzels has extended its range with Swizzels Great British Puds Chew Bars, available from 20 April through Sugro.

The new bars were launched as a result of a ‘sweetest invention’ competition run by Swizzels to celebrate the company’s 90 anniversary.

How to merchandise displays and drive sales in confectionery

Swizzels Puds Chew Bars will include four flavours, which are inspired by British puddings. The flavours include Apple Pie & Custard, Lemon Meringue, Sticky Toffee Pudding and Rhubarb Crumble. They are available in a 135g mixed bag, RRP £1.

Retailers slam confectionery sugar tax research as ‘idealistic’

The launch will be available from Sugro in cases of 12 and will be supported by a major campaign across TV and social media.


This article doesn't have any comments yet, be the first!

Become a member to have your say