Mars Chocolate is setting its sights on Easter by bringing back a raft of products.
Malteaster Bunny will return as an individual pack, RRP 62p, and a pack of five, costing £2.39. Mini-Bunnies and Family Mix sharing bags are also available, RRP £1.29 and £3.99, respectively.
Also returning to shelves in 2017 after a successful launch this year where it became the second most popular small sharing bag at Easter is Galaxy Golden Eggs, RRP £1.29. Galaxy Golden Eggs is also available as a large shell egg, RRP £5.29.
3 in 4 consumers will buy chocolate as a gift at Easter
New for this year is a Celebrations Gift Pack, RRP £4.99, which comes in a pre-filled display to help retailers make it stand out in store. Mars also recommends retailers stock the Celebrations Small Carton, RRP £3.31, to appeal to customers looking for lower-priced gifts.
Bep Dhaliwal, trade communications manager at Mars Chocolate, said: “From gifting through to Easter Egg hunts, our selection of self-treat, eggs and boxed chocolate, combined with standout-out PoS, provide the perfect combination for retailers looking to boost their sales throughout the Easter season.”
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