Perfetti Van Melle shines bright with Mentos White range
Perfetti Van Melle launches Mentos White, available in Bubble Fresh, Spearmint and Peppermint flavours, as well as a bottle format.
The mints and gums category will be a bit brighter thanks to Perfetti Van Melle's new Mentos White range.
Available in Peppermint, Spearmint and Bubble Fresh varieties, the range is sugar-free. The packs contain 15 pieces, RRP 60p.
The brand is also bolstering its bottle range with Bubble Fresh flavour, which is designed to target the 70% of 13-17-year-olds that chew gum.
Claire Powley, Perfetti Van Melle marketing manager, said: “The gum category is declining by 5% year on year, but our new range will put the spotlight back on the sector.”
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