This includes Fudge, Curly Wurly and Chomp bars, as well as Barny sponge bears in chocolate and strawberry flavours, followed by the milk variety in October.
It follows in the footsteps of some of its other brands, including Cadbury Mini Fingers and Cadbury Animals, which were brought under 100 calories in 2019.
New pack designs will roll out across the brands, including singles and multipacks, to include a flash highlighting the under-100 calories messaging to help make the portion size clear to consumers.
This underscores the supplier’s commitment to help tackle childhood obesity, with a focus on portion control being recognised as one of the most effective ways of helping people balance their calorie intake.
Louise Stigant, UK managing director at Mondelez, said: “We believe this is the right approach in terms of helping parents control the calories, when wanting to treat their children.
“We feel strongly about playing our part in tackling childhood obesity, and are focusing on the areas where we can make the greatest impact, this being one of them.
“We feel we have a responsibility to support parents when they choose to give their children a treat and introducing this calorie cap will make it simpler for them to find one under 100 calories that children will enjoy.”
List of products which will be under 100 calories
- Cadbury Dairy Milk Freddo
- Cadbury Dairy Milk Freddo Caramel
- Cadbury Dairy Milk Buttons
- Cadbury Dairy Milk Little Bar
- Cadbury Chomp
- Cadbury Curly Wurly
- Cadbury Fudge
- Cadbury White Buttons
- Cadbury Mini Fingers
- Cadbury Animals
- Barny Sponge Bears
- Cadbury Little Bar (Chocolate, Strawberry and Milk)
- Cadbury Dairy Milk Freddo Treasures
- Cadbury Dairy Milk Freddo Treasures White
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