Cadbury makes Orange Twirl permanent addition to portfolio

Mondelez International has announced that it is bringing back the Cadbury Twirl Orange single as a permanent addition to its Twirl range.

Mondelez originally launched the Twirl Orange as a limited edition bar in 2019. Following a successful launch, it brought back the bar for another limited edition run alongside the launch of Cadbury Giant Orange Buttons and Orange Fingers last August.

Mondelez unveils details of Cadbury Twirl Orange

According to the supplier, the Cadbury Twirl Orange was one of the fastest-selling chocolate bars last year and the number one singles product.

Cadbury Twirl Orange is available in 43g bars with an RRP of 65p, in cases of 48. To promote the launch, Mondelez is launching an integrated social media and PR-led campaign.

Mondelez launches Cadbury Orange Giant Buttons and Orange Fingers

Radhika Pai, brand manager for Cadbury singles at Mondelez International, said: “We are delighted to bring back Cadbury Twirl Orange as a permanent member of the Twirl family. After the incredible consumer and retailer response to the 2020 launch, we are confident this permanent edition will become a shopper favourite within singles confectionery, enjoyed all year round.”

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