Its launch comes as Mondelez hopes to build on the success of the Caramilk tablet, which it says was Cadbury’s biggest launch of 2021.
Additionally, the tablet was the third-best-selling new product last year, while the single bar was the ninth-best-selling. The brand has generated nearly £18m in sales.
Caramilk Buttons will be available to retailers from April in 105g and 90g packs with respective RRPs of £1.99 and £1.49. Mondelez hopes it can help retailers cater to ‘afternoon sharing’ and ‘big night in’ occasions.
Nancy Galvin, brand manager for Cadbury at Mondelez, said: “Cadbury Caramilk was our biggest launch of last year and our best ever confectionery launch, so we are incredibly excited to bring its iconic taste to this proven consumer favourite format. We are confident that Cadbury Caramilk Buttons will help the brand to reach even more shoppers and help retailers drive incremental confectionery sales this year.”
Mondelez will be supportingCaramilk Buttons’ launch with a PR campaign and in-store PoS.
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