Metcalfe has launched two new sharing bag size formats, with the initial launch packs featuring characters from Disney Pixar’s Incredibles 2.
Available in the Sweet ‘n’ Salt and Cinema Sweet flavours, the sharing bags will now also carry the Disney Kitchen logo and banner which includes nutritional information.
The two new products are part of the brand’s new Disney Kitchen range, with further releases expected in the New Year.
Sam Garnham, senior brand manager at Metcalfe’s, said: “We’re committed to creating popcorn that’s fun to eat while empowering parents to make lighter snacking choices. Launching our product under the Disney Kitchen banner made perfect sense given our mutual brand vision, plus the label is identifiable and useful for retailers and shoppers in the aisles.”
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