Perfetti Van Melle (PVM) has launched an interactive Mentos ‘Me & You’ on-pack promotion to help retailers drive confectionery sales, running until January.
The new Mentos on-pack promotion gives shoppers the change to win several prizes, including limited-edition boxes of Mentos rolls, with some flavours included that are not currently available in the UK.
The brand has also partnered with Buyagift to win daily and monthly gifts, with 15 £1,000 vouchers available to win. Other prizes include an aerobatic flying experience, a cooking master class with a Michelin star chef and a spa break at Champneys.
To enter, shoppers need to upload a selfie with their favourite Mentos roll or multipack and share on social media using the hashtag MentosMeandYou.
The campaign will be supported by a £1m media campaign and is available in all wholesalers across Mentos singles and multipack formats.
Sarah Elmer, Mentos brand manager at PVM, said: “We know that the refreshment category is under pressure at the moment, but we want to reassure retailers we are investing in our brands at Perfetti Van Melle to turn this around.
“We are confident Me & You is a promotion that will encourage repeat purchase and drive new shoppers to the category, too.”
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