Retailers can drive sweet sales this winter as Mentos unveils two new sharing bags and details of a £2.3m campaign.
Available in two flavours, Mentos Mint Mix and Mentos Fruit Mix come in cases of seven in 140g packs, RRP £1.09.
The ‘Mentos mentors’ campaign includes TV and video-on-demand advertising, as well as social media activity.
Claire Powley, senior brand manager for Mentos, said: “The new TV campaign will reach millions of 16-34 year olds and with the extra digital support for the new sharing bags, the campaign really will be hard to miss.”
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