McVitie’s is driving biscuit sales by returning to TV with a 30-second ad and a new consumer app.

The new ad marks an extension of its two-year-long ‘sweeet’ campaign and promotes McVitie’s Chocolate Digestives.

Meanwhile, the ‘iKitten’ app is available for consumers to download now. It gives consumers the chance to create a virtual kitten from the adverts and share it on social media.