Pladis has announced it will be launching McVitie’s Jaffa Cakes Nibbles, a new on-the-go and sharing snack, which will be made available from January 2019.

McVitie’s Jaffa Cakes Nibbles will be available in a 100g sharing pouch, as well as 39g on-the-go packs with an RRP of £1.50 and 69p, respectively.

It follows the redesign of the Jaffa Cakes brand, which includes an increased emphasis on the orange content of the biscuit.

Emma Stowers, brand director for McVitie’s at Pladis, said: “Current shoppers are buying Jaffa Cakes four times every year on average, which has helped us to grow value sales by 5.6% year on year.

“We’ll look to drive an increase in regular purchases with the new Nibbles format, while gaining incremental sales from 18-34 year-olds who are passionate about food and want to enjoy a sharing snacking treat.”