Twelve years after it first launched, Maynards Wine Gums Red ‘n Blacks are heading back to retailers’ shelves permanently.
First launched in 2003, the 165g bags, RRP £1.52, are now available all year round and contain blackcurrant and strawberry gums.
Elisabeth Huelsmann, senior brand manager for candy at Mondelez International, said consumers have been appealing for the return of Red ‘n Blacks on social media over the past few years.
“We aim to build on the strong performance and bring even more consumers to the category with this line extension,” she added.
Sign up today!
For news, insights and the latest product opportunities for you to cash in on.
We use some essential cookies to make this website work. These cookies aren't used to track you. We'd like to set additional cookies to understand how you use our website. This information is used to improve our services.
Our website uses one or more analytical statistical data collection programs to assemble records about who uses the site, from where, how often, what pages, how long on each page, and many other items of statistical importance that allow us to improve our effectiveness in the supply of web experiences.
The nature of the data collected does not give us information about who you are (by name or address) but it can give us IP address identity. Information is collated into a series of reports and is studied on a regular basis.
The stats that these cookies generate are anonymous and cover things such as;
Some pages may contain content from other sites, like YouTube or Flickr, which may set their own cookies. These sites are sometimes called ‘third party’ services. This tells us how many people are seeing the content and whether it’s useful.