Maynards brings back Wine Gums Red ‘n Blacks

Twelve years after it first launched, Maynards Wine Gums Red ‘n Blacks are heading back to retailers’ shelves permanently.

First launched in 2003, the 165g bags, RRP £1.52, are now available all year round and contain blackcurrant and strawberry gums.

Elisabeth Huelsmann, senior brand manager for candy at Mondelez International, said consumers have been appealing for the return of Red ‘n Blacks on social media over the past few years.

“We aim to build on the strong performance and bring even more consumers to the category with this line extension,” she added.


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