Convenience retailers can drive chocolate sales this summer, as Mars launches Mars Choc Brownie, which is available from May 22.
Mars Choc Brownie comes in singles, RRP 61p, and multipacks of four, as well as four-pack snack-size multipacks. Retailers can promote the line with PoS.
Bep Dhaliwal, trade communications manager for Mars Chocolate, urged retailers to stock up early to capitalise on demand.
"Cakes and pastry snacking is the category most in growth among millennials and by combining this with Mars Chocolate, we're confident we've created a product that will boost sales," she added.
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