Ferrero launches exclusive Valentine’s Day competition for indies

Ferrero has unveiled a new Valentine’s Day competition, exclusive to independent retailers to help them engage with their local shoppers.

The competition will offer three retailers the chance to win three Ferrero Rocher rose bouquets, worth £50 each, to gift to loyal shoppers or those in their community who might deserve a reward. The three retailers will also receive a case of Ferrero Rocher T24.

According to the supplier, the exclusive Valentine’s Day promotion aims to highlight the importance of stocking the core Ferrero range ahead of key spring occasions. PoS will be available to help retailers encourage cross-category promotions of chocolate confectionery and flowers in store.

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For the chance to win, retailers can visit Ferrero’s trade website, ‘Your perfect store’ and order the Ferrero Rocher free-standing display unit and add-on to be entered automatically. Retailers can also share an image of their boxed chocolate range via Ferrero’s Twitter account or sent to FerreroYourPerfectStore@cirkle.com to be entered as well.

Levi Boorer, customer development director, Ferrero, said: “While Valentine’s Day is likely to be celebrated slightly different this year, we believe the appetite to gift premium products will still be high. People want to treat their loved ones or give to those closest to them, and we’re keen to support retailers in making this possible.

“Our bouquets are back by popular demand from retailers as they are a fantastic way to engage with shoppers, where creating in-store displays, gifting them or including them in a community raffle to raise money for local charities.”  

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