To help drive single confectionery sales, Mondelez International has launched a new two-for-£1.10 or 60p RRP price-marked pack (PMP) across its Cadbury bestsellers.

The limited-edition PMPs will be available from July, spanning across Cadbury Twirl, Boost, Wispa, Wispa Gold, Double Decker, and Crunchie.

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PMPs offer several advantages for retailers, the supplier has said, generating a perception of improved value and trust from shoppers, with nearly a third of all bars sold in convenience stores are Cadbury lines.

A spokesperson at Mondelez International, said: “The new PMPs will drive excitement among shoppers and encourage incremental purchases. The on-pack PMP will only be running for three months, so retailers should get involved while stocks last.”

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