The supplier is offering shoppers the chance to win thousands of monthly Now TV passes throughout the summer when they buy a 75cl bottle of any Casillero del Diablo wine.
Casillero del Diablo is also on TV, as part of its long-running partnership with Sky Cinema.
Now TV is a subscription-based video-on-demand service owned by Sky. The passes, which are worth £11.99 each, enable competition winners to access Sky Cinema’s 11 channels and over 1,000 movies on demand for a month, free of charge.
Retailers can order PoS material to support the competition, which ends on 31st August, via its wine website wine-wise.co.uk.