Unilever has added three limited-edition festive fragrances to its Comfort, Domestos and Surf range.
The new seasonal winter range is available now and includes Surf Frosted Pine & Apple Liquid Detergent, Domestos Frosted Pine Power 5 Rim Block and the return of the Comfort Creations Frosted Pine & Apple Fabric Conditioner.
The supplier said the trio aims to add to a festive touch to everyday cleaning and washing routines, which will be ideal for fragrance seekers.
How can independent retailers use their household and laundry range to boost sales?
The launch also aims to drive sales during the festive period by encouraging shoppers to purchase the entire range and enjoy the trio’s scent across their homes.
Nadine Slyper, home care brand experience lead at Unilever, said: “Fragrance is key when it comes to home and clothes care, with shoppers always on the look out to try new and interesting scents, especially during the festive seasons.
“Our previous limited-edition products have been hugely successful and driven incremental sales to the category. These latest editions feature on-trend, seasonal packaging and a matching limited-edition design to attract shoppers and provide optimum stand out on shelf.”
Read more product news
This article doesn't have any comments yet, be the first!