coca-cola marshmello

Coca-Cola has launched the next iteration of its limited-edition Creations series, a collaboration with music producer Marshmello.

The brand’s first-ever drink co-created with an artist is a zero-sugar strawberry watermelon flavour, and is available to Tesco Group retailers including One Stop and Booker stores in a slim 330ml can.

Its black-and-white design pays homage to Marshmello’s aesthetic.

As part of the launch, shoppers will be able to scan a QR code on the can from 29 July to be transported to the Coca-Cola Creations online hub where an AI will make a personalised piece of art based on their emotions listening to Marshmello’s latest song.

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